Contents

1. Introduction

2. I. Introduction

   1. 1. Introduction to Rhetoric

3. II. The Evolution of Rhetoric Through Time

   1. 2. Ancient Rhetoric

   2. 3. The Middle Ages

   3. 4. Augustine and Scholasticism

   4. 5. Renaissance Humanism

   5. 6. Rhetoric in the Enlightenment and Romantic Periods

   6. 7. Modern Rhetoric

4. III. Analyzing the Rhetoric of Communication

   1. 8. Kenneth Burke and the Rhetorical Situation

   2. 9. The Rhetorical Appeals

   3. 10. Rhetorical Devices

   4. 11. Rhetorical Analysis of Written and Spoken Texts

   5. 12. Rhetorical Analysis of Visual Texts

   6. 13. Rhetorical Analysis of Digital Texts

5. IV. Composing a Rhetorical Argument

   1. 14. A Review of Research

   2. 15. Composing a Rogerian Argument

   3. 16. Composing Rhetorically

6. Infographic Text from Rogerian Argument Chapter